With the TIME TO ART esposition that takes place around Milan, Swatch retraces the most important moments of 35 years of love for art.
For the occasion, in the Swatch store, special editions like the model designed by Ugo Nespolo for the 35 year anniversary or other famous Swatch models made by artists such as Alessandro Mendini, Jain and Paola Navone and a special Swatch X You dedicated to the city of Milan, are being sold.
Two special installations can be found on Via Montenapoleone- Stefano Ogliari Badessi’s Space and Time and the photographic studio of the spagnish artist Xepo W.S. where anyone can have his photo taken in a colourful portrait and become part of the Faces of Milan project.
On the 5th of April, a special cocktail celebration took place at the MonteNapoleone Lounge, where 24 Maxi Swatch personalised by young designers from the IED Milano were exposed. The guests also had a chance to personally decorate the blank Swatch with their creativity.